Ethiopian Airlines is the most profitable airline on the African continent, the fastest-growing carrier in the developing world, and one of the few state-owned enterprises anywhere on earth that is genuinely, consistently, commercially excellent. In this case study, GBSH Consult Group delivers a full financial analysis covering 14 years of revenue growth, a six-way competitor breakdown , an examination of the of the leadership export dynamic and its long-term competitive impl

Why the Reports You Trust Are Not Enough The macro reports on African markets are not wrong. The problem is using them as if they were designed to do something they were not. GDP growth headlines, governance rankings, and sovereign risk spreads answer their own questions well. What they do not answer is the question executives most need answered: what is the real, total cost of operating here? Read the full analysis on the GBSH website.

This article originally appeared in a 2014 exclusive interview with MSME News Network Malaysia featuring the GBSH Consult Group Chairman...