Why the Reports You Trust Are Not Enough The macro reports on African markets are not wrong. The problem is using them as if they were designed to do something they were not. GDP growth headlines, governance rankings, and sovereign risk spreads answer their own questions well. What they do not answer is the question executives most need answered: what is the real, total cost of operating here? Read the full analysis on the GBSH website.

This article originally appeared in a 2014 exclusive interview with MSME News Network Malaysia featuring the GBSH Consult Group Chairman...